Privacy Policy. Your trust, handled with care.

SHE EDGE (“SHE EDGE”, “we”, “us” or “our”) operates sheedge.com and our wholesale display outlet in Lahore. For the personal information covered by this policy, SHE EDGE generally decides why and how it is processed and therefore acts as the business or data controller, except where another provider acts independently under its own privacy policy.

This policy applies to personal information collected through:

• our website, online store, checkout, customer account features and newsletter;
• retail, boutique, wholesaler, distributor, reseller, online seller and other B2B enquiries;
• orders, quotations, invoices, deliveries, returns, claims and after-sales support;
• email, telephone, WhatsApp, social media and in-person outlet communications;
• influencer, creator, gifting and brand-collaboration submissions; and
• career enquiries, CVs, portfolios and job applications.

This policy does not govern the independent privacy practices of third-party websites, payment services, couriers, social platforms or other services that we do not control.

The information we collect depends on how you interact with SHE EDGE. It may include the following:

• Directly from you when you browse, subscribe, create an account, request a quote, order, pay, contact us, visit our outlet, submit content or apply for a role.
• From your business or representative when a colleague, employer, purchasing contact, delivery recipient or authorized person shares information for a legitimate business purpose.
• Automatically through Shopify, cookies, pixels, logs, analytics tools and similar technologies when you use the Site.
• From service providers and partners such as payment services, banks, couriers, fraud-prevention providers, communications platforms and advertising or analytics partners.
• From public sources such as a business website, public social profile, marketplace listing or professional profile when relevant to a genuine wholesale, collaboration or recruitment interaction.

When you provide personal information about another person—such as a delivery recipient, employee or business contact—you confirm that you are authorized to provide it and, where required, have given them appropriate notice.

We use personal information for the purposes below and only where we have an appropriate reason under applicable law.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing already carried out lawfully. Where we rely on legitimate interests, we consider our business need, necessity and potential impact on your rights.

We may disclose relevant personal information to the following categories of recipients when reasonably necessary for the purposes described in this policy:

• Shopify and ecommerce providers that host, operate, secure and support our online store and checkout;
• payment providers, banks and financial services that process or verify transactions and help prevent fraud;
• couriers, freight handlers, warehouses and delivery partners that fulfil and deliver orders;
• technology and operations providers supporting email, messaging, customer care, cloud storage, security, website functions and business administration;
• analytics, advertising and social media providers such as Google, Meta or TikTok when their services, pixels or campaign tools are enabled;
• professional advisers including accountants, auditors, insurers and legal advisers;
• government, courts, regulators or law-enforcement bodies where disclosure is lawfully required or necessary to protect rights, safety and security; and
• parties to a business transaction if SHE EDGE is involved in a merger, financing, restructuring, sale or transfer, subject to appropriate confidentiality and legal requirements.

We seek to share only information relevant to the service or lawful purpose. Service providers may process information on our instructions, while some providers—such as payment services, social platforms or Shopify for certain services—may also act independently under their own privacy terms.

Our Site and online store are hosted by Shopify. When you visit the Site, browse products, use checkout or interact with store features, Shopify collects and processes personal information to provide ecommerce, hosting, security, fraud prevention, analytics, personalization and related services.

Depending on our Shopify settings, the features used and your privacy choices, Shopify may also process information about your interactions with this store, other merchants and Shopify to provide enhanced services—such as a more personalized experience, improved performance, relevant advertising and measurement. Information may be shared with Shopify and relevant third parties in countries other than your own to provide these services.

Cookies are small files or identifiers placed on a browser or device. We and our partners, including Shopify, may use cookies, pixels, tags, local storage and similar technologies for the following purposes:

You can manage cookies through the consent or cookie-preference control displayed on the Site, where available, and through your browser settings. Non-essential cookies are used only with consent where applicable law requires it. Blocking cookies may affect some store functions. Choices may be browser- and device-specific and may need to be repeated after cookies are cleared.

Where required and supported by our configured privacy tools, we recognize applicable opt-out signals such as Global Privacy Control. You can also use Shopify’s Privacy Portal for choices relating to Shopify’s processing.

Direct marketing

If you subscribe, enquire, buy from us or otherwise permit marketing, we may contact you through email, telephone, WhatsApp or other channels about collections, availability, offers or relevant B2B opportunities. You can unsubscribe through a provided link, reply with an opt-out request, adjust available preferences or contact us at official@sheedge.com. Service messages about active enquiries, orders, payments or deliveries are not promotional and may continue where necessary.

How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to provide services, maintain business and transaction records, manage after-sales obligations, consider applications or collaborations, resolve disputes, prevent fraud and meet legal, tax, accounting or reporting requirements.

Retention periods vary by record type and are assessed using the nature and sensitivity of the information, the amount and context of processing, the risk of harm, operational needs and applicable law. When information is no longer required, we may delete it, anonymize it or securely isolate it until deletion is possible. A valid deletion request may be limited where records must be retained for a lawful reason.

Processing in other countries

SHE EDGE is based in Pakistan, while Shopify and some of our technology, payment, communications, analytics, advertising, storage or delivery providers may process personal information in other countries. Those countries may have privacy laws different from those where you live. Where required, we use contractual, organizational or other appropriate safeguards for international transfers and rely on lawful transfer mechanisms available to the relevant provider.

We use reasonable administrative, technical and physical measures designed to protect personal information against unauthorized access, loss, misuse, alteration or disclosure. These may include access controls, limited staff access, reputable platforms and service providers, transaction verification, secure account practices and appropriate record handling.

No transmission or storage system can be guaranteed completely secure. You are responsible for keeping account credentials, device access, PINs and one-time codes confidential. If you believe your interaction with SHE EDGE or an account has been compromised, contact us promptly.

Where a personal data incident occurs, we will investigate, take reasonable steps to contain and address it, and provide notices when required by applicable law.

Depending on where you live and subject to applicable exceptions, you may have the right to:

• request access to or a copy of personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• request deletion or erasure of information;
• restrict or object to certain processing;
• request portability of information you provided in an applicable format;
• withdraw consent where processing is based on consent;
• opt out of direct marketing, targeted advertising, sale or sharing where the law provides that choice; and
• make a complaint to an applicable privacy or regulatory authority.

To submit a request, email official@sheedge.com with the subject “Privacy Rights Request” and explain the right you wish to exercise. We may need to verify your identity and relationship with us before completing a request. If an authorized agent acts for you, we may request proof of authority and verification from you directly.

We will respond within the period required by applicable law. Rights are not absolute; we may refuse or limit a request where legally permitted, including to protect another person’s rights, preserve transaction or tax records, establish legal claims, prevent fraud or comply with law. We will not unlawfully discriminate against you for exercising a privacy right.

Pakistan

We process personal information in accordance with privacy, electronic transactions, cybercrime, consumer, tax and other requirements applicable to our operations in Pakistan, as those requirements develop or change.

EEA, United Kingdom and Switzerland

Where European data protection law applies, our legal bases may include performance of a contract or steps requested before a contract, compliance with legal obligations, our legitimate interests where they do not override your rights, and consent. You may also have the right to lodge a complaint with your local supervisory authority. Where consent is required for non-essential cookies or personalized advertising, those technologies should not be used for those purposes until consent is obtained.

United States privacy laws

Residents of certain US states may have rights to know, access, correct or delete personal information and to opt out of processing that qualifies as sale, sharing or targeted advertising. SHE EDGE does not sell personal information for money. Some advertising or analytics disclosures may nevertheless fall within broader legal definitions of sale or sharing. Use the Site’s available privacy or cookie controls, visit the Shopify Privacy Portal, or email us to make an applicable request.

If another jurisdiction’s privacy law applies to your interaction with us, we will honor the rights and obligations required by that law, subject to lawful limitations.

Children’s privacy

The Site and our wholesale services are not directed to children under 16, and we do not knowingly collect their personal information through the Site without appropriate parental or guardian involvement. Our sale of children’s clothing does not mean the Site is directed to children. If you believe a child has provided personal information to us, please contact us so we can review and, where appropriate, delete it.

External websites and social platforms

The Site may link to WhatsApp, Facebook, Instagram, TikTok, YouTube, LinkedIn, X, Google Maps, payment services or other third-party services. Those services control their own privacy practices. Information you post publicly, message through a platform or provide after leaving our Site is also governed by that provider’s terms and privacy policy. We encourage you to review them before sharing information.

SHE EDGE does not ordinarily make decisions producing legal or similarly significant effects about customers solely through automated processing. Shopify, payment services or fraud-prevention providers may use automated tools to identify suspicious activity, secure accounts or assess transaction risk. If applicable law gives you rights concerning a significant automated decision, you may contact us to request information or human review, subject to lawful security and fraud-prevention restrictions.

We may update this policy to reflect changes in our services, Shopify or other providers, installed apps, business practices, legal requirements or for operational and security reasons. We will publish the revised policy on this page and update the effective or “last updated” date. Where required, we will provide additional notice of material changes.

We encourage you to review this page periodically, especially before providing new personal information.

For a privacy question, rights request or complaint, contact SHE EDGE using the details below. Please include enough information for us to understand and locate the relevant interaction, but do not send unnecessary sensitive documents.

If you are not satisfied with our response, you may have the right to complain to the privacy, consumer or other competent authority that applies in your location.